Why Use a Travel Advisor?Travel advisor, save time, money, peace of mind, ASTA membership, travel needs
Planning a trip today can be confusing and time consuming. A travel advisor not only arranges the various modes of transportation, but a travel agent also may be able to save you money with early booking discounts, special fares, hotel deals and travel agenties. Don't take our word for it. See what the president of Crystal Cruises has to say about using a travel advisor.
Benefits of Using a Travel Advisor
Save Money! - Strong working relationships with travel suppliers and the latest in computer reservations technology enable travel advisor to access the most up-to-date information on how to get you the best value.
Traveler Advocates - Your best interests are the priority. ASTA (The American Society of Travel Advisors) has a long-standing record of fighting for consumer rights and ASTA member travel advisors are required to adhere to a strict Code of Ethics.
Convenience - The ASTA membership includes travel advisors across the country and throughout the world, most of which offer one-stop shopping for all travel arrangements.
Service - ASTA member travel advisors are knowledgeable and active in the industry. The Society provides education, training and resource materials to its members to equip them with the tools to offer the highest quality of service.
Advisors Will Go the Extra Mile - Advisors work for you and will do everything they can to meet your travel needs. Some advisors literally go that extra mile to help their clients. One ASTA-member advisor even went to Ethiopia to escort two adopted orphans to the US.
Learn more about ASTA (American Society of Travel Advisors)
Travel advisor Q&A
- How do you find a good travel advisor?
- What should be the determining factor in choosing a travel agency?
- What special services do travel agencies offer?
- How do I know if my travel advisor is consumer-conscious?
- How do I know if my travel advisor is well trained?
- Who uses travel advisors?
How do you find a good travel advisor?
Choose one like you would a doctor or lawyer. Get advice from friends and relatives who use an advisor they trust. Since travel choices are personal decisions that reflect individual desires and lifestyles, you will want to visit or call several travel agencies to find the one that best suits your needs. Consider everything from the appearance of the office to the travel advisor's willingness to listen and answer questions. The best advisors want to establish a long-term relationship with a client, not just make one sale. Find an ASTA travel advisor now!
What should be the determining factor in choosing a travel agency?
Your travel agency should belong to ASTA (American Society of Travel Advisors). With over 20,000 members in 140 countries, ASTA is the largest and most influential travel trade association in the world. Membership includes travel agencies, airlines, hotels, railroads, cruise lines, tour operators,car rental companies and travel schools.
Through its continuing education and training programs, ASTA prepares its members to operate high-caliber, competitive businesses. Due to the Society's on-going educational programs, comprehensive advisor management resources and stringent Code of Ethics, ASTA travel advisors are known as dedicated, hard-working professionals who provide superior service to their customers. Find an ASTA travel advisor now!
What special services do travel agencies offer?
As the travel industry grows more competitive, travel agencies increase the quality and type of services they offer. Travel advisors can arrange all types of domestic and international travel, from hotel and resort accommodations to air and ground transportation, including car rental needs and tour packages. They can provide assistance with travel insurance protection, passport and visa applications, inoculation procedures and other foreign travel requirements. Many have toll-free phone numbers and offer meeting planning and incentive travel services. Some travel advisors maintain automated individual profiles that include the client's frequent flyer number, airline seating preference, smoking or non-smoking designation and other specifications for a custom-designed trip. Arrangements can also be tailored to suit business and vacation objectives, personal interests and budget concerns. Although most travel agencies provide a wide range of services, some agencies may specialize in areas such as family travel, group travel, adventure travel, ecotourism, the mature market, incentive travel or travel for the disabled. Find an travel advisor now!
How do I know if my travel advisor is consumer-conscious?
Membership in ASTA is a sign of consumer awareness. The Society works on behalf of its members to support pro-consumer issues. In addition to lobbying for consumer protection on issues like airline bankruptcy and travel safety, ASTA has an active Consumer Affairs Department that monitors travelers' problems and helps to find solutions. The Society works closely with other travel organizations to continually upgrade service and technology to better serve the traveling public. Find an ASTA travel advisor now!
How do I know if my travel advisor is well trained?
See if there are an ASTA Verified Travel Advisor (VTA). Ask about your travel advisor's professional background. Many have been trained in business management, travel and tourism or geography. Others have supplemented their agency experience with extensive education and training courses. Some travel advisors are Certified Travel Counselors (CTC), having completed an educational program with the Institute of Certified Travel Agents. Find an ASTA travel advisor now!
87% of cruises
81% of all tours and packages
51% of all airline tickets
47% of all hotel stays
45% of all car rentals
Source: 2004 Travel Industry Survey/Travel Weekly
advisors are the only unbiased professionals who can sort through nearly 100,000 daily changes in airfares alone. Experience, constant industry interaction and computer reservations systems make travel advisors the only source savvy enough to engineer a relaxing trip out of the fluctuating complexities of travel offerings. So, save yourself time, money and frustration. Find an ASTA Travel advisor - Your Ticket to the World!
Who are ASTA travel advisors?
ASTA travel advisors are knowledgeable professional members of the American Society of Travel advisors (ASTA) - who uphold a strict code of ethics. The Society provides education, training and resource materials to its members to equip them with the tools they need to offer you the highest quality of service. ASTA travel advisors keep up-to-date by attending industry events that offer educational seminars and networking opportunities.
The ASTA membership includes over 20,000 members across the United States and around the world. Most ASTA member agencies offer one-stop shopping for all travel arrangements. To find the ASTA member agency near you, search the Travel Advisor Travel Directory.
ASTA's priority is fighting for your best interests. We have a long-standing record of fighting for consumer rights. And, should you ever encounter a problem with an ASTA member, our Consumer Affairs Department is here to help you. We want you to have a safe and happy trip. Start by seeing your local ASTA member travel agency.
Cruise Line Executive on Travel advisors
The following is an open letter from Joseph A. Watters, President of Crystal Cruises to newspaper and magazine travel editors:
"Why should I use a travel advisor?" As a veteran travel executive, that's a question I'm often asked. Today, with the overwhelming number of sources for travel information (the Internet, cable television, newspapers, magazines, guidebooks, etc.), it's no wonder the consumer is confused. Yet that's precisely why the services of a professional travel consultant are more valuable than ever.
In January, the television news magazine, 20/20, reported the results of a test in which travel advisors beat consumers at uncovering the best airfares. However, it is much more than the "lowest fare" that provides the compelling argument for a good travel advisor.
The best thing an advisor can do is to match up a traveler with the vacation that's right for them. The professional travel consultant builds relationships with their clients to learn their interests and lifestyles, as well as their dispositions.
Below is a list of some of the important services, which are either provided free or for a nominal charge, by travel advisors:
1. Distilling the product information: Through an on-going and time-consuming process of familiarization, continuing education and customer feedback, the advisor becomes a travel expert.
2. Investigating and supplying competitive information: No single supplier is going to advise a consumer that a better route or a better fare is available on a competing carrier.
3. Staying abreast of the most current and timely promotions: Via daily faxes, advisor-only e-mail transmissions, and their relationships with their district sales managers, advisors are obtaining the most current promotional information.
4. Analyzing the current promotions: The cheapest is not always the best.
5. Clarifying the fine print, such as cancellation penalties and restrictions: Again, the benefits of a professional's experience can save a traveler money . . . and headaches.
6. Making recommendations for travel-related options: Travel advisors share the to pack for different travel options.
7. Simplifying the research and subsequent transaction: Like a personal shopper, advisors can provide one-stop shopping for travelers who require air arrangements, rental cars, cruise accommodations and hotel stays - with suggestions that are in the best interest of the client, not the supplier.
8. Enhancing the trip with value-added benefits and amenities: advisors can add to the client's experience by sending a bottle of wine, providing a special land package, a specific escort or other customer amenities.
9. Using their clout to obtain the best possible in seemingly impossible situations: Whether it's airline seats, hotel rooms or cruise space, the travel advisor has more buying power than the consumer.
10. Getting problems resolved: The advisor serves as the consumer's advocate in the event something inadvertently goes wrong.
I hope you'll consider sharing this information in future consumer interest columns.
JOSEPH A. WATTERS